The Rise of social media(Social Networking)

Media is an instrument of communication, like newspaper and radio, that’s why social media act as social instrument of communication.

Social Media is media for social interaction as a super-set beyond social communication. In web based terms we can also say Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content

The earliest forms of social media on the internet include examples such as The WELL (1985), Theglobe.com (1994), Geocities (1994) and Tripod.com (1995) . Today there are lots of social media sites e.g. Facebook, Twitter, LinkedIn, tumblr etc.

This is the Jet age and the world is a global village.

Historically, it used to be enough to have an online presence on the Internet for the one-way broadcasting and dissemination of information. Today, social networks such as Facebook and Twitter are driving new forms of social interaction, dialogue, exchange and collaboration. Social networking sites (referred to more broadly as social media) enable users to swap ideas, post updates and comments, participate in activities and events, while sharing their wider interests. From general chit-chat to propagating breaking news, from scheduling a date to following election results or coordinating disaster response, from gentle humour to serious research, social networks are now used for a host of different reasons by various user communities.

When we talk about Social Media we can’t avoid the topic of social networking. The current Social network sweethearts of our day are Facebook & twitter. According to World Demographic (Population) numbers are based on mid-year 2011 data from the US Census Bureau Facebook has about 162,104,640 users worldwide while twitter has a whooping 106million users according to digital Surgeons.

To read more about twitter statistics you can visit Marketing Gum by clicking Here.

To read more about Facebook user statistics you can click Here

These sites attribute the large increase in the amount of users recently to the simultaneous rise in mobile technology Facebook claims to have a 182% increase in mobile usage over the past year .